Social Marketing is what you want to do but social media is what you've talked about. Social Marketing is when others start acting upon your social media efforts and this day long training is the first step to getting your words causing others' actions. Social Marketing 301: Creating a Social Marketing Campaign That Works is where you get answers to Is my audience a "social" audience? What kind of ROI can I expect from my social efforts? How do I find Influencers? How do I get Followers? What are the mechanics of social marketing? How much time will be needed to be successful?

Social Marketing 301: Creating a Social Marketing Campaign That Works is an advanced training and deals with summary findings and case studies from NextStage's research, studies and consulting work in the social sphere. NextStage has worked in social mediums since 1983 (offline) and 2003 (online). This course covers What's a successful social media campaign and how can I tell if I have one? Can my business expect any lift worth the effort involved in social media? How much time and how many people does my business need for a successful social media effort? Should my business outsource our social efforts? Does my business want followers or buyers and is there that much of a difference? This class is for you if you Are planning a social marketing campaign Have been doing social for a while and are ready to up your efforts Are wondering why your social media efforts aren't meeting expectations Social Marketing 301: Creating a Social Marketing Campaign That Works is a business course on social media. Take this course if you want to learn when to blog and why, what you should post to Twitter, what you should post to Facebook, when to update your LinkedIn account and with what, what to do with FourSquare, why MySpace and SecondLife aren't where it's happening anymore, if Pinterest and Groupon are for you, ... . Do not take this class if you want to learn how to blog, how to use Twitter, how to update your LinkedIn account, etc.

Trainings Scheduled Based on Demand 9am-5pm Social Marketing 301: Creating a Social Marketing Campaign That Works

Overview: Participants will learn The business basics of social media Whether or not social media efforts will help their business specifically Estimating social media P&L How to manage a social media effort and most importantly How to manage their expectations about social media efforts

Location: Determined based on demand The training takes place in a warm, airy and safe class setting. Mobile devices must be turned off during the class. Emergency messages will be given to the instructors to pass to the students once the specific student is eased from the class environment. It is strongly recommended that participants wear loose fitting clothing.

Class Size: 15-30 students (15 students minimum)

Certification: Participants will be given a Certification of Training (time in class) only, not a certification of ability, and only upon request.

Training Materials: NextStage provides the training materials for all of its classes, trainings and seminars. These materials may include books, notebooks and handouts. Participants receive a copy of NSE Consumer Research Paper - Social Network Mechanics: A Preliminary ToolKit for Creating and Co-Opting Social Networks for Marketing Purposes and NSE Consumer Research Paper - Optimal Blog Post Frequency - NSE Social Media Research Paper #1 as part of this training.

Training Goals: Understanding business benefits of social campaigns Recognizing business benefits of social campaigns Deciding which Best Practices are best for your business Setting achievable goals Creating a workable social campaign outline

Training Outline: Morning Greeting and open discussion of training goals Team building exercises Social Media PPT Break Discussion - Does your business need a social campaign? Exercise Name your best social media experience Name your worst Explain the difference Lunch Afternoon Discussion - Who should social campaigns benefit first? Most? Discussion - What kinds of social media work for what kinds of businesses? Case Studies and Examples Matching their success to your desires Group Practice Break Discussion - Realistic goal setting Group Exercise Drafting a social campaign outline Open constructive critique Discussion - Next moves Closing

Instructors: All NextStage trainings are conducted by NextStage Certified Instructors. Instructor biographies are listed on our Instructor Biographies page.

Fee: US$995/person (participants cover their own travel&expenses to the training site)   Note to PayPal users: When you get to remember to click on

Group Discount: Groups of three (3) or more can sign up for either workshop and receive a 20% discount per person. This discount is only available to groups of three (3) or more. Hosted Training: This and all NextStage trainings are available at your site. Call 603 791 4925 for details. Students can sign up for all three NextStage Social Marketing trainings – Social Marketing 101: Inroduction to Social Media, Social Marketing 201: Messaging with Meaning and Social Marketing 301: Creating a Social Campaign that Works – for US$2,199/person, a US$380/person savings. Participants cover their own travel&expenses to the training site. Group Discount: Groups of three (3) or more can sign up for either workshop and receive a 10% discount per person. This discount is only available to groups of three (3) or more.