NextStage Social Marketing Trainings

By chance, I had an opportunity to meet Joseph many years ago at a conference workshop he led. To say that the audience was spellbound captures some of the essence of Joseph's experience and expertise vis-a-vis how people think, respond, and act. With a cunning combination of anthropology, neuroscience, social design, and perhaps just a touch of magic, Joseph is able to work collaboratively with [web] entrepreneurs and provide astute recommendations to achieve the results you hope to achieve to grow your business. I enjoy working with Joseph and would recommend his work in a consultative, research, or lecture/seminar capacity without hesitation.
- Eric Porres, CEO, Crowdifi

Interesting story: a while back I did a presentation on corporate blogging for Ziff-Davis. I remember reading a fantastic opinion/analysis paper about measuring value in blogs/wikis as part of my research. Sound familiar? Very, very useful stuff! Kudos on that, by the way, it was a gem compared to the majority of the other research/opinion/cruft that I looked at in preparing for that discussion...
- Ed Moyle, SecurityCurve.com

All NextStage Social Marketing Trainings are based on NextStage's studies, research and work designing active social systems since 1983 (offline) and 2003 (online).

Social Marketing is what you want to do but social media is what you've talked about. Social Marketing is when others start acting upon your social media efforts. NextStageologists have a combined 75+ years of study, research and practice in producing results in social situations. Together and indivdually they've done everything from analyzing quorum sensing behavior in humans to designing blogs to avoiding SecondLife to implementing social campaigns to generating smart mob behavior for specific results.

Currently Available Social Trainings, Workshops and Presentations

NextStage Social Marketing 101: Introduction to Social Media
NextStage Social Marketing 201: Social Messaging with Meaning
NextStage Social Marketing 301: Creating a Social Marketing Campaign That Works
 
NextStage Social Marketing 101: Introduction to Social Media NextStage Social Marketing 101: Introduction to Social Media

US$ 695.00 Add to Cart View Cart

Social Marketing 101: Intro to Social Media is introductory in nature and far from an introductory course. Participants get answers to relevant business questions such as

  • What's a successful social media campaign and how can I tell if I have one?
  • Can my business expect any lift worth the effort involved in social media?
  • How much time and how many people does my business need for a successful social media effort?
  • Should my business outsource our social efforts?
  • Does my business want followers or buyers and is there that much of a difference?
  • What's a 'Love', what's a 'Like' and does it matter if my audience is 'Engaged'?

This class is for you if you

  • Want to understand the online social landscape before you act
  • Know the Basics and are ready for more
  • Have been social for a while and are ready for the next steps
Social Marketing 101: Introduction to Social Media is a business course on social media. Take this course if you want to learn when to blog and why, what you should post to Twitter, what you should post to Facebook, when to update your LinkedIn account and with what, when to use FourSquare, GroupOn, Flickr, Pinterest, ... . Do not take this class if you want to learn how to blog, how to use Twitter, how to update your LinkedIn account, etc.

 
NextStage Social Marketing 201: Social Messaging with Meaning NextStage Social Marketing 201: Social Messaging with Meaning

US$ 895.00 Add to Cart View Cart

Social Marketing 201: Social Messaging with Meaning is all about the audience; where to find it, how to reach it and most importantly, what your audience needs from you in order to respond. Participants get answers to relevant business questions such

  • How and where do I find my audience?
  • How do I reach my audience?
  • Is one voice enough?
  • What can my business do to drive business (coupons, offers, social games, ...)?

This class is for you if you

  • Want to increase your social efforts and need to know where to invest your resouces
  • Want some new ideas to spark up your social efforts
  • Are looking for social alternatives
  • Are wondering why your social media efforts aren't meeting expectations
Social Marketing 201: Social Messaging with Meaning is a business course on social media, specifically on message- and story-crafting to increase audience share. Do not take this class if you want to learn how to blog, how to use Twitter, how to update your LinkedIn account, when to use FourSquare, etc.

 
NextStage Social Marketing 301: Creating a Social Marketing Campaign That Works NextStage Social Marketing 301: Creating a Social Marketing Campaign That Works

US$ 995.00 Add to Cart View Cart

Social Marketing 301: Creating a Social Marketing Campaign That Works is an advanced training and deals with summary findings and case studies from NextStage's research, studies and consulting work in the social sphere. NextStage has worked in social mediums since 1987 (offline) and 2003 (online).

This course covers

  • What's a successful social media campaign and how can I tell if I have one?
  • Can my business expect any lift worth the effort involved in social media?
  • How much time and how many people does my business need for a successful social media effort?
  • Should my business outsource our social efforts?
  • Does my business want followers or buyers and is there that much of a difference?

This class is for you if you

  • Are planning a social marketing campaign
  • Have been doing social for a while and are ready to up your efforts
  • Are wondering why your social media efforts aren't meeting expectations
Social Marketing 301: Creating a Social Marketing Campaign That Works is a business course on social media. Take this course if you want to learn when to blog and why, what you should post to Twitter, what you should post to Facebook, when to update your LinkedIn account and with what, what to do with FourSquare, why MySpace and SecondLife aren't where it's happening anymore, if Pinterest and Groupon are for you, ... . Do not take this class if you want to learn how to blog, how to use Twitter, how to update your LinkedIn account, etc.

 

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All NextStage Trainings, Workshops and Presentations can take the form of

  • In-house at your location. Prices start at US$15k. Travel&expenses for principal and assistant instructors are extra.
  • Customized training as part of a hosted/sponsored events. Hosts/conference promoters/sponsors should contact NextStage directly for pricing.
  • At a NextStage designated training facility (NH or NS). Group sizes range from ten (10) to fifty (50) participants. Prices vary based on length of training/presentation. Travel costs are covered by the participant.
  • Individualized trainings can be purchased in half day blocks at US$2,000/person/half-day. Add to Cart  View Cart
    Note that additional Travel&Expenses fees may be applied to individualized trainings in certain cases. Most individual trainings occur within one month of purchase. Students will be contacted regarding available times after purchase is made.