Mastering Push and Pull Writing -- Writing Headlines that Cause Action
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Creating good copy is an art, creating good copy on demand is a science and this is the class that provides the training for good, on demand copy. NextStage's vast experience in how people receive, interpret and understand information is used to explain Push and Pull writing -- the secret to creating Headlines that Cause Action.
Headlines that cause action make use of Push and Pull writing. Masters of the art know how to draw their audience into one topic ("Pull") and away from others ("Push"). Most often Push and Pull writing happens without people knowing it. They write some content or copy and their own thoughts color content, copy, headlines, teasers, ... instead of writing to pull readers and visitors in, they might be pushing them away. What's important is not that you Pull or Push, but that you know when to use either or both to achieve your goals. This class provides the tools to apply the science to the art you already have.
This full day class is effectively a training in the psychology of "Push/Pull" followed by rapid fire, RoundRobin sessions, first with the instructor (be ready to laugh) then class wide (be ready to work) with participants learning to think in push/pull terms. Elements of this class were the basis for Headlines that Attact Attention.

Friday, 22 Oct 2010

9am-4pm Mastering Push and Pull Writing (Writing Headlines that Cause Action)

Overview: In this day long seminar participants will learn how to:
  • The basics of Push/Pull Philosophy
  • The Push/Pull Psychology
  • Writing for familiarity (Pull) and writing for contempt (Push)
  • Relevancy
  • Defining Benefits
  • Asking Questions and Giving Answers
Location: Bedford, NH
The seminar takes place in a warm, airy and safe class setting. Cellphones, pagers, etc., must be turned off during the class. Emergency messages will be given to the instructors to pass to the students once the specific student is eased from the class environment. It is strongly recommended that participants wear loose fitting clothing.
Class Size: 10-30 students (10 students minimum)
Certification: Participants will be given a Certification of Training (time in class) only, not a certification of ability.
Seminar Materials: NextStage provides the seminar materials for all of its classes, seminars and trainings. These materials may include books, notebooks and handouts.
Seminar Goals:
  • Understanding Push/Pull
  • Recognizing Push and Pull in the environment
  • Recognizing Push and Pull in your work
  • Recognizing Push and Pull Psychologies
  • Working with Push and Pull Psychologies
  • Improve Writing Performance
  • Learning to Think in Push/Pull terms
  • Applying Push/Pull
Seminar Outline:
  1. Morning
    1. Greeting and open discussion of seminar goals
    2. Team building exercises
    3. Break
    4. Power Point Presentation
    5. Demonstration of Exercises
      1. Example
      2. Practice
      3. Discussion
  2. Lunch
  3. Afternoon
    1. Team building exercise
    2. Exercises
      1. Example
      2. Practice
      3. Discussion
    3. Group Practice
    4. Guerrilla Practice
    5. Break
    6. Discussion
    7. Closing
Instructors: All NextStage trainings are conducted by NextStage Certified Instructors. Instructor biographies are listed on our Instructor Biographies page.
Fee: US$695/person (participants cover their own travel&expenses to the training site) Add to Cart
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Group Discount: Groups of three (3) or more can sign up and receive a 20% discount per person. This discount is only available to groups of three (3) or more.

Hosted Training: This and all NextStage trainings are available at your site. Call 603 791 4925 for details.