Crafting actionable websites, brochures, video, games, etc -- information -- is an art, creating actionable information on demand is a science and this is where people learn that science. Crafting actionable information requires understanding Whether an audience needs to be Pushed or Pulled into taking action How much Push and Pull is required When to shift from Push to Pull and vice versa How to use Push and Pull techniques to lead audiences where you want them to go Creating the Dance

Push and Pull are concepts taken from Neuroscience and related disciplines and applied to creating actionable content regardless of medium. Masters of the art know how to draw their audience into one topic ("Pull") and away from others ("Push"). Most often creating Push and Pull content happens without people knowing it. People will create content using their own thoughts regarding best colors, copy, headlines, teasers, ... but without audience understanding, their creative efforts Push the audience away instead of Pulling them in. What's important is not that you Pull or Push, but that you know when to use either or both to achieve your goals. This class provides the tools to apply the science to the art you already have.

This full day class is effectively a training in the psychology of "Push/Pull" followed by rapid fire, RoundRobin sessions, first with the instructor (be ready to laugh) then class wide (be ready to work) with participants learning to think in Push/Pull terms. Background for this class can be found in Headlines that Attract Attention Joseph Carrabis on Neuro-Economics and Reading Virtual Minds Part 2 of 2 Website marketing across genders How to Build a Super-Sticky Homepage Reading Virtual Minds, Volume I: Science and History

Friday, 9 Dec 2011 9am-5pm Mastering Push and Pull - Creating Content that Causes Action

Overview: In this day long training participants will learn how to: The basics of Push/Pull Philosophy The Push/Pull Psychology Writing for familiarity (Pull) and writing for contempt (Push) Relevancy Defining Benefits Asking Questions and Giving Answers Test their creative with NextStage's Compatibility Gauge - NSCG (participants receive ten uses of NextStage's Compatibility Gauge with the class)

Location: NH The training takes place in a warm, airy and safe class setting. Cellphones, pagers, etc., must be turned off during the class. Emergency messages will be given to the instructors to pass to the students once the specific student is eased from the class environment. It is strongly recommended that participants wear loose fitting clothing.

Class Size: 10-30 students (10 students minimum)

Certification: Participants will be given a Certification of Training (time in class) only, not a certification of ability.

Training Materials: NextStage provides the training materials for all of its classes, trainings and trainings. These materials may include books, notebooks and handouts.

Training Goals: Understanding Push/Pull Recognizing Push and Pull in the environment Recognizing Push and Pull in your work Recognizing Push and Pull Psychologies Working with Push and Pull Psychologies Improve Creative Performance Learning to Think in Push/Pull terms Applying Push/Pull

Training Outline: Morning Greeting and open discussion of training goals Team building exercises Break Power Point Presentation Demonstration of Exercises Example Practice Discussion Lunch Afternoon Team building exercise Exercises Example Practice Discussion Group Practice Guerrilla Practice Break Discussion Closing

Instructors: All NextStage trainings are conducted by NextStage Certified Instructors. Instructor biographies are listed on our Instructor Biographies page.

Fee: US$695/person (participants cover their own travel&expenses to the training site) Note to PayPal users: When you get to remember to click on

Group Discount: Groups of three (3) or more can sign up and receive a 20% discount per person. This discount is only available to groups of three (3) or more. Hosted Training: This and all NextStage trainings are available at your site. Call 603 791 4925 for details. It is strongly suggested (although not required) that students take NextStage's Know How Someone Is Thinking in 10 Seconds or Less Training. Students can sign up for both classes for US$1,490/person, a US$200/person savings. Participants cover their own travel&expenses to the training site.