US$ 795.00

You spend weeks on that creative and numbers went down instead of up. How come? You did all the right things, you followed all the best practices, you read all the books. You even asked your friends and co-workers.

What went wrong?

Chances are – and as you'll learn in this one day training – your excellent creative wasn't the best design for your audience. It may have been an award winning design, it may be beautiful beyond words and the only opinion that counts is the click that it generates. As one NextStage client told his design team, "I personally think this web site looks like sh?t, and believe it or not, I don't care about that, nor do I care about any design theory. What I do care about is that everybody who visits this site thinks it looks like sh?t, too. The information I have tells me that it needs to have less of ... and more of .... Either you make that happen, or I'll find someone who can. This isn't a showcase for your alleged talent, it's a business tool."

US$ 5,000.00

This training is all about learning how you design and once learned, altering your own processes on demand to produce designs and concepts that previously you were unable to conceive. The class is intense and demanding as students will singly, in groups and in class explore their own internal processes and develop personal methods for taking control of them and changing them at will. Communication and Messaging Design contains discussion, examples and exercises. Participants are encouraged to participate in these discussions and class activities at their own pace and interest, noting that these class activities are designed to help participants learn how to:

• Know their client
• Know their client's audience
• Design for the client's audience
• Explain their design process and defend their design decisions
• Recognize what clients are prepared to do
• Recognize what clients won't do
• Understand and work with client motivations and goals
• Help clients come up with working strategies for achieving their goals

US$ 5,750.00

It is strongly suggested (although not required) that students take NextStage's Know How Someone Is Thinking in 10 Seconds or Less Training prior to taking Communication and Messaging Design. Both classes are required for all those interested in becoming certified NextStageologists. Students can sign up for both classes for US$5,750/person, a US$845/person savings. Participants cover their own travel&expenses to the training site.

US$ 2,869.00

It is strongly suggested (although not required) that students take NextStage's Know How Someone Is Thinking in 10 Seconds or Less Training as a precursor to NextStage's Mastering the Ten Must Marketing Messages. Students can sign up for both classes for US$2,869/person, a US$400/person savings. Participants cover their own travel&expenses to the training site.

US$ 2,079.00

It is strongly suggested (although not required) that students take NextStage's Know How Someone Is Thinking in 10 Seconds or Less Training. Students can sign up for both classes for US$2,0790/person, a US$300/person savings. Participants cover their own travel&expenses to the training site.

US$ 795.00

Overview: In this day long seminar participants will learn how to:

• The basics of Push/Pull Philosophy
• The Push/Pull Psychology
• Writing for familiarity (Pull) and writing for contempt (Push)
• Relevancy
• Defining Benefits
• Asking Questions and Giving Answers
• Test their creative with NextStage's Compatibility Gauge - NSCG (participants receive ten uses of NextStage's Compatibility Gauge with the class)

1. Morning
   1. Greeting and open discussion of training goals
   2. Team building exercises
   3. Break
   4. Power Point Presentation
   5. Demonstration of Exercises
      1. Example
      2. Practice
      3. Discussion
2. Lunch
3. Afternoon
   1. Team building exercise
   2. Exercises
      1. Example
      2. Practice
      3. Discussion
   3. Group Practice
   4. Guerrilla Practice
   5. Break
   6. Discussion
   7. Closing

US$ 1,695.00

Overview: In this 2¼ day long training participants will learn to:

• Learn the 10 Must Marketing Messages,
• Recognize When You Are and Aren't Using Them and
• Put them into Practice

• Learn the 10 "First Contact" Marketing Messages
  • Understand their meaning
  • Understand their usage
  • When to communicate them
  • Why to communicate them
  • How to communicate them
• Recognizing the 10 "First Contact" Messages
  • When communicated by others
  • When you communicate them to others
  • When others aren't communicating them and why
  • When you're not communicting them and why
  • Learning to communicate them when you don't want to
  • Helping others to communicate them when they're unsure
• Practice, Practice, Practice first in self then in one's work (because you can't extend what you haven't got to give)

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