NextStage PersonaScope - NSPS
NextStage PersonaScope (NSPS) is a format recognizing text analysis tool that was created at the suggestion of NextStage Sentiment Analysis beta tester Jennifer Day and SaveTheChildren's Adam Laughlin. The tool -- like all NextStage tools -- is based on Nextstage's patented and award winning Evolution Technology (ET). ET is the only patent (as far as we know) granted by the USPTO that "allows machines to understand and respond to human thought". Why format-recognizing? Because people respond to DOC files, web pages, emails, straight text, etc., differently even when the same information is contained in each item.
NextStage PersonaScope is an enhanced version of the Author-Audience Rich Persona report in NextStage's Sentiment Analysis Advanced tool. It analyzes written material to determine author and audience psychological characteristics (their {C,B/e,M} or "Cognitive, Behavioral/effective, Motivational" matrix). This in depth analysis of how the author thinks, makes decisions and will act on information provides marketers and designers an understanding of how to craft their creative more effectively for both individuals and target audiences. You can find a list of papers written both on this technology and this application here.
NextStage PersonaScope is capable of batch processing via Vox files. See below for Vox file instructions.
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NextStage PersonaScope Single (1) Run - US$29.99 (discounts automatically apply for bulk purchases of 10+ and 100+ uses) |
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| NextStage PersonaScope Individual phone-webinar Training - US$100.00 |
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| Please contact NextStage for other other volume pricing options or embedding this tool into your site.
Vox File Submission Instructions
Vox files allow you to submit multiple files for batch analysis. NextStage PersonaScope emails you a single XLS of the results for all the files. The following must be true for NextStage PersonaScope to recognize and correctly process a VOX file:
- The files to be processed must be accessible on a web server
- The files must be browser compatible (htm*, txt, asp, php, etc)
- Each file to be processed must have a unique filename
- The VOX file's name must start with the letters "VOX" (VOXmysitepages.txt, for example)
- The VOX file must be in TXT format
- The full URL of each file to be processed must be its own single line in the VOX file
- Example: If you have fifty files to process then the VOX file content should look like
http://xxx.yyy.zzz/file1.html
http://xxx.yyy.zzz/file2.html
http://xxx.yyy.zzz/file3.html
...
http://xxx.yyy.zzz/file50.html
Note that each file can be in a different web location provided each file is accessible via the web
Additional information:
- Note that each file analyzed counts as one (1) run deducted from your NextStage PersonaScope account
- NextStage PersonaScope will automatically deduct runs from your account as it processes the individual files and
- Will notify you if you exhaust your runs before completing the VOX analysis
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