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The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.

Shop around and do let us know if there's something you can't find. Chances are it's in here somewhere. We're making many changes to our back and front ends in 2014. You can read a little bit about it at Welcome to 2014!. You can also subscribe to our RSS feed Subscribe to NextStage's KnowledgeShop's RSS feed to learn automatically when new books, papers, presentations, tools and trainings are available.

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Creating Cooperative Communities Creating Cooperative Communities - NextStage 1 Minute MarketLift Podcast

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How do completely different people end up side-by-side in a social network? Do they each find their own little niche and form a cluster around themselves that insulates them from the network as a whole? If so, why did they come to your brand community to do it?

Or is there really something special about your brand that promotes a peaceful co-existence and if so, what is it?

Or do social networks simply require this kind of diversity to function?

There's lots of theories about what makes brand networks thrive. Here's one thing NextStage discovered during a seven year, North America-based study of brands and the people who flock to them.

Total Time - 1m46s