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Creating Cooperative Communities - NextStage 1 Minute MarketLift Podcast
How do completely different people end up side-by-side in a social network? Do they each find their own little niche and form a cluster around themselves that insulates them from the network as a whole? If so, why did they come to your brand community to do it?
Or is there really something special about your brand that promotes a peaceful co-existence and if so, what is it?
Or do social networks simply require this kind of diversity to function?
There's lots of theories about what makes brand networks thrive. Here's one thing NextStage discovered during a seven year, North America-based study of brands and the people who flock to them.
Total Time - 1m46s