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The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.

Shop around and do let us know if there's something you can't find. Chances are it's in here somewhere. We're making many changes to our back and front ends in 2014. You can read a little bit about it at Welcome to 2014!. You can also subscribe to our RSS feed Subscribe to NextStage's KnowledgeShop's RSS feed to learn automatically when new books, papers, presentations, tools and trainings are available.

Featured Product

Love Goes Mobile Love Goes Mobile - NextStage 1 Minute MarketLift Podcast

US$ 0.99 Buy Now

NextStage, in partnership with Critical Mass, did some research on whether or not consumers could establish a deep emotional commitment to a brand.

"Deep emotional commitment" is a fancy way of saying Love. We all know about Likes, Followers, Fans, Pins and all the other usual social declarations of interest, but what Critical Mass and NextStage studied was whether or not consumers could

  1. still experience emotional, psychological, etc., fulfillment from interacting with a brand,
  2. whether or not that fulfillment translate into brand revenue and most importantly
  3. when would that brand revenue occur.
More precisely, is there a way to guarantee SROI and when. Our research determined that 1, 2 and 3 were definitely possible and provided a number of approaches to achieving that ROI.

This podcast deals with how one part of those findings affect mobiles.

Total Time - 1m41s