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Love Goes Mobile - NextStage 1 Minute MarketLift Podcast
NextStage, in partnership with Critical Mass, did some research on whether or not consumers could establish a deep emotional commitment to a brand.
"Deep emotional commitment" is a fancy way of saying Love. We all know about Likes, Followers, Fans, Pins and all the other usual social declarations of interest, but what Critical Mass and NextStage studied was whether or not consumers could
This podcast deals with how one part of those findings affect mobiles.
Total Time - 1m41s