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Branding Youth - Brand Them Early Brand Them Often - NextStage 1 Minute MarketLift Podcast
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It's been known for the past ten-thousand years that you can lead children into desired behaviors with simple rewards and punishments. This is called indoctrination and history is rife with examples.
Did you know it's possible to indoctrinate children so that they'll only respond to your brand as they grow?
Some might consider it Machiavellian but it's only good marketing and it's been seen in advertising through most of the 20 and now into the 21st centuries. Anybody remember the cherubic daughter proudly proclaiming to the camera, "It's Shake&BakeTM, and I helped"?
But there's good and bad in indoctrinating youth to your brand. Here's how to do it while avoiding any debranding down the road.
Total Time - 1m26s
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