NextStage Evolution NextStage KnowledgeShop Home Page

Welcome to the NextStage KnowledgeShop

The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.

Shop around and do let us know if there's something you can't find. Chances are it's in here somewhere. We're making many changes to our back and front ends in 2014. You can read a little bit about it at Welcome to 2014!. You can also subscribe to our RSS feed Subscribe to NextStage's KnowledgeShop's RSS feed to learn automatically when new books, papers, presentations, tools and trainings are available.

Featured Product

Virtual Cartography Virtual Cartography - NextStage 1 Minute MarketLift Podcast

US$ 0.99 Buy Now

The brain keeps maps of everywhere a person's ever been, and it doesn't matter how long ago the visit.

This is true for places on the globe, places in local and distant towns and cities, at home and specific to this podcast, your digital properties.

It takes the average person three months of five hour days to become so familiar with an interface that it's like driving to your local mall; the route is so familiar you just know how to go there, you don't have to think about it anymore.

That's a lot of time and sites go through updates and redesigns far more quickly that the most ardent visitor comes to an online property, and when our old maps no longer work, our brains send our conscious minds a signal that the old route is gone, that the learned behavior failed, that the destination can't be reached.

In a word, this is Debranding. Tell someone that what they spent time learning no long applies and their non-conscious response is a little tiny tick on the disloyalty gauge. Do it often enough and that disloyalty turns into dollars spent elsewhere.

Here's how to make that new route lead straight back to you.

Total Time - 1m33s